Top Beauty Retail Apps in Tunisia Q2 2025 Performance Overview

In the second quarter of 2025, BeautyStore from DIGIZONE saw a notable rise in weekly downloads. Starting at around 200 downloads at the beginning of April, the app experienced a surge, peaking at approximately 2.7K by early June. Unfortunately, data on weekly revenue and active users was not available.

Think Dirty – Shop Clean, developed by Think Dirty Inc., also showed interesting trends. Downloads fluctuated, with a high of 567 in mid-April and a low of 88 by late June. Active users, however, remained relatively stable, ranging from about 1.5K to 2.5K throughout the quarter.

Oriflame maintained a consistent download pattern, with weekly numbers hovering around 70 to 100. The active user base was steady, slightly increasing from 1.2K to 1.3K by the end of June.

Gratis: Kişisel Bakım & Makyaj experienced modest download numbers, starting at 29 and peaking at 73 by late June. The app's active users grew steadily, reaching 428 by the end of the quarter.

Lastly, Perfumerías Primor saw an interesting spike in downloads in late May, hitting 124, which coincided with an increase in active users to 182. The app's numbers then stabilized towards the end of June.

These insights are sourced from Sensor Tower, providing a comprehensive overview of the app performance in the beauty retail sector in Tunisia. For more detailed analytics, visit Sensor Tower's platform.